For industrial designer Bertrand Lejoly, whose studio is based in Antwerp, we crafted a brand identity that is both simple and sophisticated, mirroring the studio’s expressive yet minimalist design language. The designer’s name is set in Circular Thin, an elegant sans-serif typeface from the Swiss type foundry Lineto. This typeface, featuring several carefully customized letterforms, serves as the primary logo in the identity system, adding a unique and personal touch.

In addition to the primary logo, the identity system includes a distinctive monogram that is used for blind embossing on printed materials. This subtle yet bold signature element stands for quality and expertise, making a strong impression without overpowering the overall design.

The comprehensive brand identity is applied across various media, ensuring a cohesive and professional look. This includes the website, which reflects the clean and modern aesthetic of the studio, as well as print collateral such as letterhead, document templates, and business cards. Each element has been designed to maintain consistency and reinforce the studio’s commitment to excellence in design.