For Villa Altrove, a luxury villa rental located right on the shores of Lago di Como in Pognana Lario, we were responsible for the brand strategy and overall identity design – from defining the tone of voice, designing wordmark and emblem, to developing the website and copywriting. 

Through the definition of a clear brand personality and tone of voice, a consistent and unique brand communication was created that is calm & composed yet active & engaging. All type is set in Arizona by Dinamo, with wordmark, headlines and titles in Arizona Flare, and body copy and buttons in Arizona Sans.

The website features various web pages informing the visitor both through image, video and text about the villa, its grounds and the experiences its surroundings have to offer, as well as a contact form to enquire for a stay.